Essentials of entrepreneurship and small business management / Norman M. Scarborough

By:

Scarborough, Norman M

Contributor(s):

Scarborough, Norman M

Material type: Text

TextPublication details: Boston, Mass. ; London : Pearson Education, c2011.Edition: 6th ed., Global edDescription: xvi, 728 p. : ill. (some col.). ; 28 cmISBN:

9780132453264
0132453266

Subject(s):

DDC classification:

658.022 SCA

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Standard Loan	Clonmel Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R09252KRCC
Standard Loan	Clonmel Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R11355KRCC
Standard Loan	Clonmel Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R11356KRCC
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R15399PKRC
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R17277LKRC

Enhanced descriptions from Syndetics:

With a practical, 'hands on' approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition includes updated content, statistics, and examples, as well as new cases and a new sample business plan.

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, hands on

Includes bibliographical references and indexes.

Table of contents provided by Syndetics

Section I The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II Building the Business Plan: Beginning Considerations
Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5 Forms of Business Ownership
Chapter 6 Franchising and the Entrepreneur
Chapter 7 Buying an Existing Business
Section III Building the Business Plan: Marketing and Financial Considerations
Chapter 8 Building a Powerful Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Debt and Equity
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning for the Next