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Managing interactive media : project management for Web and digital media / Elaine England, Andy Finney.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England ; New York : Addison Wesley, 2007.Edition: 4th edDescription: xiv, 285 p. : ill. ; 24 cmISBN:
  • 9780321436931
  • 0321436938
Subject(s): DDC classification:
  • 006.7 ENG

Enhanced descriptions from Syndetics:

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

Rev. ed. of: Managing multimedia. 2002.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Preface
  • Acknowledgements
  • 1 The IMP (Interactive Media Project) context
  • 2 Initiating interactive projects 1
  • 3 Initiating interactive projects 2 – scoping the project
  • 4 Stakeholders and their influence
  • 5 The client/developer partnership approach to projects
  • 6 Troubleshooting common development problems of interactive projects – developer perspective
  • 7 Troubleshooting common development problems of interactive projects – commissioner perspective
  • 8 The user's contribution – usability and accessibility
  • 9 Interactive media testing and archiving
  • 10 Legal issues 1
  • 11 Legal issues 2
  • 12 The e-marketing revolution and its impact
  • 13 Team management and interactive projects Glossary Index

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