Ryanair : the full story of the controversial low-cost airline / Siobhán Creaton.

By:

Creaton, Siobhán

Material type: Text

TextPublication details: London : Aurum, 2007.Edition: Revised and updated edDescription: 290 p. ; 21 cmISBN:

9781845132934 (pbk.)
1845132939 (pbk.)

Subject(s):

DDC classification:

387.7065417 CRE

Contents:

Don't forget your passport -- Learning to fly -- Ryanair -- Biggles O'Leary -- Stansted or bust -- Cleared for take-off -- Herb -- Crash -- O'Leary air -- Peanuts -- Floating on air -- Strike -- Conquering Europe -- No frills -- The fourth secret of Fatima -- 'Dear Mary' -- Auf Wiedersehen Lufthansa -- Buzz away -- A perfect storm -- Foxtrot Oscar -- Project Bargepole -- The Ryanair generation.

Summary: "This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Ryanair employees past and present were interviewed, as well as its top management and those at its major rivals such as British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and chief executive Michael O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions), and generate an endless stream of PR and news stories in the process, this edition is fully updated to take account of all Ryanair's most recent history."--Publisher description.

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Standard Loan	Clonmel Library Main Collection	387.7065417 CRE (Browse shelf(Opens below))	1	Available	R19611WKRC
Standard Loan	Thurles Library Main Collection	387.7065417 CRE (Browse shelf(Opens below))	1	Available	R19610FKRC
Standard Loan	Thurles Library Main Collection	387.7065417 CRE (Browse shelf(Opens below))	1	Available	R19609MKRC

Enhanced descriptions from Syndetics:

The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.

Previous ed.: 2004.

Includes index.

"This is the first book to tell the full story of the Ryanair phenomenon, from its inauspicious beginnings to its current dominance, from the secret of its business strategy to its cavalier stunts and practices. Ryanair employees past and present were interviewed, as well as its top management and those at its major rivals such as British Airways and easyJet, to produce an authoritative, objective, and compulsive account of one of the most colorful companies in Europe. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and chief executive Michael O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions), and generate an endless stream of PR and news stories in the process, this edition is fully updated to take account of all Ryanair's most recent history."--Publisher description.

Table of contents provided by Syndetics

Acknowledgements (p. vi)
1 Don't Forget Your Passport (p. 1)
2 Learning to Fly (p. 7)
3 Ryanair (p. 19)
4 Biggies O'Leary (p. 35)
5 Stansted or Bust (p. 39)
6 Cleared for Take-Off (p. 52)
7 Herb (p. 64)
8 Crash (p. 77)
9 O'Leary Air (p. 89)
10 Peanuts (p. 106)
11 Floating on Air (p. 119)
12 Strike (p. 134)
13 Conquering Europe (p. 148)
14 No Frills (p. 162)
15 The Fourth Secret of Fatima (p. 175)
16 'Dear Mary' (p. 190)
17 Auf Wiedersehen Lufthansa (p. 204)
18 Buzz Away (p. 215)
19 A Perfect Storm (p. 229)
20 Foxtrot Oscar (p. 241)
21 Project Bargepole (p. 255)
22 The Ryanair Generation (p. 267)
Index (p. 285)