Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 10th edDescription: xxi, 869, [31] p. : col. ill. ; 27 cmISBN: - 0324259239 (Package)
- 9780324259230 (Package)
- 0324290705 (Text only)
- 9780324290707 (Text only)
- 0324271417 (e-con @pps)
- 9780324271416 (e-con @pps)
- 0324225067 (International student ed.)
- 9780324225068 (International student ed.)
- 0324225075 (ISE text only)
- 9780324225075 (ISE text only)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 338.5024658 MCG (Browse shelf(Opens below)) | 1 | Available | 30026000007442 |
Enhanced descriptions from Syndetics:
This text seeks to train students to think analytically in a business context. Specifically, it uses over 300 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Includes passcode to access to South-Westerns's Economic Applications Web site (http://econapps.swlearning.com).
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part I Introduction
- 1 Introduction and Goals of the Firm
- 2 Fundamental Economic Concepts
- 2A Differential Calculus Techniques in Management
- Part II Demand and forecasting
- 3 Demand Analysis
- 3A Indifference Curve Analysis of Demand
- 4 Estimation of Demand
- 4A Problems in Applying the Linear Regression Model
- 5 Business and Economic Forecasting
- 6 Managing Exports
- 6A International Parity Conditions
- Part III Production And Cost
- 7 Production Economics
- 7A Maximization of Production Output Subject to a Cost Constraint
- 7B Production Decisions and Linear Programming
- 8 Cost Analysis
- 8A Long-Run Costs with Cobb-Douglas Production Function
- 9 Applications of Cost Theory
- 9A Mass Customization and the Learning Curve
- Part IV Pricing And Output Decisions: Strategy And Tactics
- 10 Prices, Output, and Strategy: Pure and Monopolistic Competition
- 11 Price and Output Determination: Monopoly and Dominant Firms
- 12 Price and Output Determination: Oligopoly
- 13 Game-Theoretic Rivalry: Best-Practice Tactics
- 13A Capacity Planning and Pricing Against a Low-Cost Competitor: A Case Study of Piedmont Airlines and People Express
- 14 Pricing Techniques and Analysis
- 14A Revenue Management
- 14B Pricing of Joint Products and Transfer Products
- Part V ORganizational Architechture And Institutional Economics
- 15 Contracting, Governance, and Organizational Form
- 16 Optimal Mechanism Design
- 16A Externalities
- 17 Government Regulation
- Part VI Long-Term Investment Decisions And Risk Management
- 18 Long-Term Investment Analysis
- 19 Decisions Under Risk and Uncertainty