The international business environment : challenges and changes / Ian Brooks, Jamie Weatherston and Graham Wilkinson.

By:

Brooks, Ian, 1956-

Contributor(s):

Material type: Text

TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2011.Edition: 2nd edDescription: xxv, 347 p. : col. ill., maps ; 27 cmISBN:

9780273725664 (pbk.)
0273725661 (pbk.)

Subject(s):

DDC classification:

658.049 BRO

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Thurles Library Main Collection	658.049 BRO (Browse shelf(Opens below))	1	Available		30026000063098
Standard Loan	Thurles Library Main Collection	658.049 BRO (Browse shelf(Opens below))	1	Available		30026000063213

Enhanced descriptions from Syndetics:

This engaging text offers a comprehensive introduction to the global environment that businesses operate in today. It addresses the key issues and institutions within economic, political and legal frameworks, as well as the impacts of social, cultural, technological and environmental developments. Responding to an increasingly international business environment, the book offers a truly global perspective and broad and discursive coverage of the external environment that businesses operate in today.

Maintaining a strong business focus throughout, the book offers valuable pedagogical support including exercises and case studies that cover a broad range of organisations from across the world. Regular mini-cases, chapter summaries, references and further reading also aid learning. Now in full colour for the first time, this text offers a clear and well-designed layout, including full-colour maps that enable the reader to visualise the international context and think critically about different perspectives.

Aimed at undergraduate students taking an introductory module on the context and environment of business as part of an International Business, Business Studies or Management degree.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Table of contents, the International Business Environment, 2 nd edition
Chapter 1 The International Business Environment
Chapter 2 The Competitive Environment
Chapter 3 The International Economic Environment
Chapter 4 The Technological Environment
Chapter 5 The International Cultural, Demographic and Social Environment
Chapter 6 The Ecological Environment
Chapter 7 The International Political Environment
Chapter 8 The legal Environment
Chapter 9 Globalisation, challenges and changes

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