Image from Syndetics
Marketing management / Philip Kotler, Kevin Lane Keller.
Material type:
TextPublication details: Harlow : Pearson Education, c2012.Edition: 14th ed., Global edDescription: 1 v. (various pagings) : ill. ; 28 cmISBN: - 9780273753360 (pbk.)
- 0273753363 (pbk.)
- 658.8 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 39002100481101 |
Enhanced descriptions from Syndetics:
This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Previous ed.: 2009.
Includes bibliographical references and index.