The production manual : a graphic design handbook.

By:

Ambrose, Gavin

Contributor(s):

Harris, Paul (Paul Arthur), 1971-

Material type: Text

TextPublication details: Lausanne ; Worthing : AVA Academia, 2008.Description: 191 p. : ill. (chiefly col.) ; 30 cmISBN:

9782940373635 (pbk.)
2940373639 (pbk.)

Subject(s):

Graphic design (Typography)

DDC classification:

686.22 AMB

Incomplete contents:

Introduction -- 1. Design basics -- 2. Elements -- 3. Colour -- 4. Pre-press -- 5. Production -- 6. Finishing -- Conclusion.

Summary: The Production Manual teaches all aspects of getting a job to production. It is a very practical \'hands-on\' guide or manual for graduate students who tend to leave college without any of these skills. It will teach students how to use the knowledge they have gained during their course. In the case of printed work, this would include; plate-making, resolution, printing techniques - everything to ensure that the project is produced as required. The book also shows the inspirational side of production, for example, creative printing and how to achieve tricky effects like duotones and halftones. All the areas that fall under the remit of graphic design are covered including exhibition, packaging and signage. This title is suitable for graduate students of graphic design, photography, media studies, fine art, industrial, and product design as they start out in their careers, those wanting to get even more out of the production process, practising graphic designers, and those teaching different aspects of design.

No physical items for this record

Enhanced descriptions from Syndetics:

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

Includes index.

Authors, Gavin Ambrose and Paul Harris.

Introduction -- 1. Design basics -- 2. Elements -- 3. Colour -- 4. Pre-press -- 5. Production -- 6. Finishing -- Conclusion.

The Production Manual teaches all aspects of getting a job to production. It is a very practical \'hands-on\' guide or manual for graduate students who tend to leave college without any of these skills. It will teach students how to use the knowledge they have gained during their course. In the case of printed work, this would include; plate-making, resolution, printing techniques - everything to ensure that the project is produced as required. The book also shows the inspirational side of production, for example, creative printing and how to achieve tricky effects like duotones and halftones. All the areas that fall under the remit of graphic design are covered including exhibition, packaging and signage. This title is suitable for graduate students of graphic design, photography, media studies, fine art, industrial, and product design as they start out in their careers, those wanting to get even more out of the production process, practising graphic designers, and those teaching different aspects of design.

Author notes provided by Syndetics

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.