Segmentation, revenue management and pricing analytics / Tudor Bodea and Mark Ferguson.
Material type: TextPublication details: New York, NY : Routledge, 2014.Description: x, 255 pages ; 25 cmISBN:- 9780415898331 (pbk.)
- 0415898331 (pbk.)
- 658.1554 BOD
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.1554 BOD (Browse shelf(Opens below)) | 1 | Available | 39002100481689 |
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658.155 CON Effective risk management : some keys to success / | 658.155 WAR Financial aspects of marketing. | 658.1552 Corporate planning and control | 658.1554 BOD Segmentation, revenue management and pricing analytics / | 658.1554 YEO Revenue management and pricing : case studies and applications / | 658.1554 YEO Revenue management and pricing : case studies and applications / | 658.1599 EUN International financial management / |
Enhanced descriptions from Syndetics:
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.
Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.
This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Includes bibliographical references and index.
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits-- Provided by publisher.
Author notes provided by Syndetics
Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.
Mark Fergusonnbsp;is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.