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Cooking up a business : lessons from food lovers who turned their passion into a career--and how you can, too / Rachel Hofstetter.

By: Material type: TextTextPublication details: New York, New York : A Perigee Book, 2013.Edition: First editionDescription: xii, 227 pages : illustrations ; 21 cmISBN:
  • 9780399162312 (pbk.)
  • 0399162313 (pbk.)
Subject(s): DDC classification:
  • 641.3 HOF
Contents:
The power of hustle : Love grown foods -- Designing a sellable, profitable product : Kopali organics -- Creating and evolving a brand : Tasty -- Secrets of food safety and scale : Evol -- Navigating the world of manufacturing : Mary\'s gone crackers -- The power of equity : Justin\'s nut butters -- How simple wins on the grocery store shelf : Hint -- Creating buzz : Popchips -- The genius financial model : Cameron Hughes wine -- Selling luxury : Vosges Haut-chocolat -- More insider advice : Tips from a food cart owner, blogger, caterer, and food market organizer.
Summary: Stories and advice for creating a business out of the food you love.

Enhanced descriptions from Syndetics:

Stories and advice for creating a business out of the food you love.

Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary's Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin's Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today-

. How to create a national brand-with no connections or experience
. The secret to getting meetings with grocery store buyers
. The number one thing you need to know about food safety regulations
. Why a grassroots budget might actually help you succeed
. Specific advice for gluten-free, organic, wine, and beverage companies
. What every entrepreneur wishes someone had told them at the beginning . Why doing what you love is always a good idea

A Perigee book.

Includes index.

The power of hustle : Love grown foods -- Designing a sellable, profitable product : Kopali organics -- Creating and evolving a brand : Tasty -- Secrets of food safety and scale : Evol -- Navigating the world of manufacturing : Mary\'s gone crackers -- The power of equity : Justin\'s nut butters -- How simple wins on the grocery store shelf : Hint -- Creating buzz : Popchips -- The genius financial model : Cameron Hughes wine -- Selling luxury : Vosges Haut-chocolat -- More insider advice : Tips from a food cart owner, blogger, caterer, and food market organizer.

Stories and advice for creating a business out of the food you love.

Author notes provided by Syndetics

A former food editor at O, the Oprah Magazine and Reader's Digest, Rachel Hofstetter is now founder in chief at guesterly magazine. She received a degree in economics from Miami University and lives in New York City with her husband, Lorne.

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