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The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture. [thesis]. Rachel Clancy.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 30 p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 14/04
Contents:
This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2014
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 14/04 (Browse shelf(Opens below)) 1 Library Use Only 39002100571760

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references

This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.

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