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The impact of Transmedia storytelling on brands and consumers . [thesis]. Sinead Foley.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 39 p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 14/06
Contents:
In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2014
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 14/06 (Browse shelf(Opens below)) 1 Library Use Only 39002100571786

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references

In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.

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