Public relations : a practical approach / Ellen Gunning.

By:

Gunning, Ellen

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0717134571

Subject(s):

DDC classification:

659.2 GUN

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	659.2 GUN (Browse shelf(Opens below))	1	Available		39002100658328

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Previous	659.1991 LES Mediating the tourist experience : from brochures to virtual encounters /	659.2 All about public relations how to build business success on good communications Roger Haywood	659.2 Effective public relations	659.2 GUN Public relations : a practical approach /	659.2 HOR Quick win Public Relations : answers to your top 100 public relations questions /	659.2 HOW The Practice of public relations edited by Wilfred Howard	659.2 SCO Naked conversations : how blogs are changing the way businesses talk with customers /	Next

Enhanced descriptions from Syndetics:

This title covers topics from photo-calls and press releases, to crisis management, financial PR, public consultation and the future of the industry. It mixes practical advice with contemporary practice and offers examples, case studies and references to Irish PR issues. contemporary trends in Irish consultancy and in-house practice and is geared to an Irish market, but includes references to international practice. Also included are suggested approaches to past papers both for the Introduction to PR and the Diploma courses plus sample PR projects. The book is written for students on the following courses: Diploma in Public Relations (Public Relations Institute of Ireland), Introduction to Public Relations (Irish Academy of Public Relations) and Distance Learning Programmes (Irish Academy of Public Relations). It is also suitable for any student studying PR as part of a Communications or Marketing course at third level.

Includes bibliographical references and index.