gogogo
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Logo design / [edited by] Julius Wiedemann.

Contributor(s): Material type: TextTextPublication details: Hong Kong : Taschen, [2006?]-<2009>.Description: v. <1-2 > : col. ill. ; 23 cmISBN:
  • 9783822846223 (pbk)
  • 3822846228 (pbk)
Subject(s):
Contents:
[Vol. 1] Intro: Jörg Zintzmeyer -- Case 01: Houston rockets by Rafael Esquer (Alfalfa) -- Case 02: DKNY by Peter Arnell (Arnell Group) -- Case 03: Hanover by Dmitri Lavrov (Hard Case) -- Case 04: The Argentinean identity by Imagen HB -- Case 05: Mini Cooper by Interbrand -- Case 06: Siberia Airlines by Peter Knapp (Landor) -- Case 07: South of Tirol by Meta Design -- Case 08: Acela High-speed Train by Brent Oppenheimer (OH &Co.) -- Case 09: The Guardian by David Hillman / Pentagram -- Case 10: Homechoice by Neville Brody (Research Studios) Case 11: Corbis by Carlos Segura (Segura Inc.) -- Case 12: Mainzelmänchen by Pia Kemper (Simon & Goetz) -- Case 13: Unilever by Lee Comber (Wolff Ollins) -- Creative industry -- Events & entertainment -- Fashion & apparel -- Institutions, government & regional -- Media -- Music -- Retailers & food outlets -- Service business - Miscellaneous.
Summary: This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. Included is a case study section, concentrating on logo application and development.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 741.6 WIE (Browse shelf(Opens below)) 1 Available 39002100576124

Enhanced descriptions from Syndetics:

What's your sign? The world's best logo designs Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, ?In order to come up with one good idea, you must have lots of ideas.?

Includes index.

[Vol. 1] Intro: Jörg Zintzmeyer -- Case 01: Houston rockets by Rafael Esquer (Alfalfa) -- Case 02: DKNY by Peter Arnell (Arnell Group) -- Case 03: Hanover by Dmitri Lavrov (Hard Case) -- Case 04: The Argentinean identity by Imagen HB -- Case 05: Mini Cooper by Interbrand -- Case 06: Siberia Airlines by Peter Knapp (Landor) -- Case 07: South of Tirol by Meta Design -- Case 08: Acela High-speed Train by Brent Oppenheimer (OH &Co.) -- Case 09: The Guardian by David Hillman / Pentagram -- Case 10: Homechoice by Neville Brody (Research Studios) Case 11: Corbis by Carlos Segura (Segura Inc.) -- Case 12: Mainzelmänchen by Pia Kemper (Simon & Goetz) -- Case 13: Unilever by Lee Comber (Wolff Ollins) -- Creative industry -- Events & entertainment -- Fashion & apparel -- Institutions, government & regional -- Media -- Music -- Retailers & food outlets -- Service business - Miscellaneous.

This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. Included is a case study section, concentrating on logo application and development.

Text in English, German and French.

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