The global economics of sport / Chris Gratton ... [et al.].

Contributor(s):

Gratton, Chris, 1948-

Material type: Text

TextPublication details: London : Routledge, 2011.Description: 128 p. ; 24 cmISBN:

0415586194
9780415586191

Subject(s):

DDC classification:

338.47796 GRA

Subject: Sport has become a global business. There is no corner of the Earth that isn\'t reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country\'s sport market is now international in terms of its influences and opportunities.This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	338.47796 GRA (Browse shelf(Opens below))	1	Available		39002100517532

Enhanced descriptions from Syndetics:

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.

This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

Sport has become a global business. There is no corner of the Earth that isn\'t reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country\'s sport market is now international in terms of its influences and opportunities.This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

Table of contents provided by Syndetics

List of figures (p. viii)
List of tables (p. ix)
1 The historical and economic development of the sport market (p. 1)
Introduction (p. 1)
Pre-industrial sport and recreation (pre-1800) (p. 3)
Early industrial Britain (1800-1850) (p. 3)
The re-emergence of mass leisure (1850-1914) (p. 5)
2 The global sport market (p. 8)
The development of the global sport market (p. 8)
The economics of sport (p. 12)
3 Global sports organisations (p. 17)
Introduction (p. 17)
Emergence of national sports organisations (p. 17)
GSOs (p. 19)
Theoretical issues (p. 21)
From non-profit to commercialisation (p. 26)
The economics of GSOs today (p. 28)
Case study of the IOC (p. 30)
Revival of the Modern Olympics (p. 30)
Role and organisational structure of the IOC (p. 31)
The economic transformation of the Olympics and changing role of the IOC (p. 32)
4 Global sports events (p. 36)
Introduction (p. 36)
The economic benefits of hosting major sports events (p. 36)
Legacy (p. 39)
The economic importance of the summer Olympic Games (p. 40)
Case study: legacy of Beijing 2008 (p. 42)
Infrastructure (p. 43)
Knowledge, skill-development and education (p. 45)
Image (p. 47)
Emotion (p. 48)
Networks (p. 48)
Culture (p. 49)
Elite sport legacy (p. 50)
Conclusions (p. 53)
5 Global sport corporations (p. 54)
Introduction (p. 54)
Transnational corporations in a global competitive environment (p. 55)
Growth, concentration and internationalisation of sport corporations (p. 56)
Case studies in transnational sport corporations (p. 58)
Nike (p. 58)
Real Madrid FC (p. 63)
ESPN (p. 65)
Conclusions (p. 68)
6 Sport broadcasting (p. 70)
Introduction (p. 70)
Broadcast rights for sports properties (p. 71)
Theoretical issues (p. 74)
Broadcasting and the Olympics (p. 75)
The Football World Cup (p. 79)
Listed events (p. 81)
The English Premier League (p. 83)
Evidence of domestic appeal (p. 83)
UK television deals (p. 85)
International consumption (p. 86)
Conclusions (p. 90)
7 Sport sponsorship (p. 92)
Introduction (p. 92)
The growth of sport sponsorship (p. 93)
Reasons for sports sponsorship growth (p. 94)
Areas of sport sponsorship (p. 97)
FIFA and the Football World Cup (p. 98)
IOC and the Olympic Games (p. 100)
Why do corporations sponsor sport? (p. 101)
Measuring the effectiveness of sponsorship (p. 103)
Conclusions (p. 106)
8 Globalisation of the sport market: costs and benefits (p. 108)
Introduction (p. 108)
Negative economic consequences of the globalisation of sport (p. 109)
International division of labour (p. 109)
Migration of athletes (p. 110)
Global sport-media nexus (p. 111)
Conclusions (p. 112)
Bibliography (p. 114)
Index (p. 123)

Author notes provided by Syndetics

Chris Gratton is Professor of Sports Economics and Director of the Sport Industry Research Centre at Sheffield Hallam University, UK.
Dongfeng Liu is Professor and Associate Dean at the School of Economics and Management, Shanghai University of Sport, China.
Girish Ramchandani is Research Fellow in the Sport Industry Research Centre at Sheffield Hallam University, UK.
Darryl Wilson is Senior Lecturer in Sport Business Management in the Faculty of Health and Wellbeing, Sheffield Hallam University, UK.