Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By:

Saunders, Mark, 1959-

Contributor(s):

Material type: Text

TextPublication details: Harlow, England ; New York : Pearson, 2012.Edition: 6th edDescription: xxxi, 696 p. : col. ill. ; 27 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273750758
0273750755

Subject(s):

DDC classification:

650.072 SAU

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	650.072 SAU (Browse shelf(Opens below))	1	Available		39002100482901

Enhanced descriptions from Syndetics:

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

For Students : self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide

For Instructors : teaching manual, powerpoint slides, testbank

Includes bibliographical references and index.

Table of contents provided by Syndetics

1 Business and management research, reflective diaries and the purpose of this book
2 Formulating and clarifying the research topic
3 Critically reviewing the literature
4 Understanding research philosophies and approaches
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Using secondary data
9 Collecting primary data through observation
10 Collecting primary data using semi-structured, in-depth and group interviews
11 Collecting primary data using questionnaires
12 Analysing quantitative data
13 Analysing qualitative data
14 Writing and presenting your project report

Author notes provided by Syndetics

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.