Blog, Inc. : blogging for passion, profit, and to create community / Joy Deangdeelert Cho ; edited by Meg Mateo Ilasco ; foreword by Grace Bonney.

Enhanced descriptions from Syndetics:

With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

Learn how to: - Design your site
- Choose the right platform
- Attract a fan base
- Finance your blog
- Maintain work/life balance
- Manage comments
- Find content inspiration
- Overcome blogger's block
- Choose the right ads
- Develop a voice
- Protect your work
- Create a media kit
- Leverage your social network
- Take better photographs
- Set up an affiliate program
- Partner with sponsors
- Build community
- Go full-time with your blog
- And more!

Table of contents provided by Syndetics

• Foreword (p. 6)
• Introduction (p. 8)
• Chapter 01 Introduction to Blogging (p. 11)
• Blog Basics
• Why Blog?
• Joel Henriques, Made by Joel
• Types of Blogs
• Anatomy of a Blog
• Lauren Willhite, Color Collective
• Chapter 02 Finding Your Voice and Niche (p. 27)
• Your Blog's Personality and Niche
• Your Blog's Aesthetic
• Jay B Sauceda, Public School
• Naming Your Blog
• Joelle Hoverson, The Purl Bee
• Being Authentic
• Blog Writing and Voice
• Naomi Davis, Rockstar Diaries
• Unique Content
• Chapter 3 Powering Your Blog (p. 47)
• Choosing a Platform
• Domain Names
• Designing Your Blog
• Jamie Beck, From Me to You
• Writing a Compelling Bio
• What to Post
• Adding Images to Your Post
• Come on, Get Snappy
• Amy Cao, Amy Blogs Chow
• Frequency of Posts
• Planning Ahead and Blogging from Afar
• Establishing a Creative Workspace
• Chapter 4 Blogging Community Etiquette (p. 73)
• Be Active Online
• Contact Your Fellow Bloggers
• Contribute to Other Blogs
• Geninne D. Zlatkis, Geninne's Art Blog
• Initiate a Local Blogger Meet-Up
• Prepare Your Cocktail Party Spiel
• The Social Network
• Cecilia Liu, kate spade new york
• Conferences
• Gabrielle Blair, Altitude Design Summit
• Accepting Submissions
• Giving Credit
• Wendy Withers, Girl Crush
• Commenting (p. 101)
• Chapter 5 Making Your Blog a Business (p. 103)
• Business Essentials
• Protecting Your Work
• Caitlin McGauley, Caitlin McGauley
• Financing Your Blog Business
• Record Keeping and Taxes
• Emily Henderson, Emily Henderson
• Creating a Business Plan
• Chapter 6 Monetizing Your Blog (p. 119)
• Measuring Traffic and Understanding Analytics
• The ABCs of SEO
• Emily Schuman, Cupcakes and Cashmere
• Getting Sponsors
• Types of Banner Ads
• What to Charge
• April Winchell, Regretsy
• Your Media Kit
• Joining a Blog Ad Network
• Julieta Alvarado, Glam Media
• How to Place an Ad on Your Blog
• Renewals
• The Sponsored Life
• Affiliate Programs
• Full Disclosure
• Chapter 7 The Next Stage of Blogging Growth (p. 153)
• Updating Your Blog's Design
• Going Full-Time
• Blogger's Block
• Expanding beyond Being a Solo Author
• Emily Newman, Once Wed
• Dealing with Copycats
• Finding a Blog/Life Balance
• Using Your Blogging Skills for Others
• Getting Published
• Grace Bonney, Design*Sponge
• Selling Products
• Your Blog's Future
• Resources (p. 180)
• Index (p. 182)
• Acknowledgments (p. 184)

Author notes provided by Syndetics

Joy Deangdeelert Cho is a graphic designer, blogger, food enthusiast, and coauthor of Creative, Inc. She worked with numerous fashion clients in New York before launching her own design business and beloved blog, Oh Joy!, in 2005. In addition to running her blog, she now designs textiles, packaging, and branding for clients in the fashion and food industries, consults other creative businesses through her Rx program, and has a product line of stationery and wallpaper. Joy lives in Los Angeles with her husband, daughter, and three cats.

Grace Bonney is the creator of Design*Sponge, the award-winning home and product design Web site. She founded the Design*Sponge Biz Ladies series, a traveling event designed to connect women running their own design-based businesses. Grace lives in Brooklyn.

Meg Mateo Ilasco is a designer, illustrator, and writer. A serial entrepreneur, she launched her first business in 1999, and is the author of three books on the topic: Craft, Inc., Creative, Inc., and Mom, Inc. Meg lives in the San Francisco Bay Area.