E-commerce 2015 : business, technology, society / Kenneth Laudon, Carol Traver.
Material type:
TextEdition: Eleventh edition; Global editionDescription: 905 pages : illustrations ; 26 cmISBN: - 9781292076317 (pbk.)
- 1292076313 (paperback)
- 658.872 LAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 30026000071083 | ||
| Standard Loan | Moylish Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 39002100533299 |
Enhanced descriptions from Syndetics:
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.*Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Previous edition: 2014.
Includes bibliographical references and index.