Syndetics cover image

Image from Syndetics

Normal view MARC view ISBD view

Essentials of marketing a global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr.

By:

McCarthy, E. Jerome (Edmund Jerome)

Contributor(s):

Perreault

Material type: Text

Text

TextSeries: Irwin series in marketingPublication details: Burr Ridge, Ill. Irwin c1994.Edition: 6th edISBN:

0256127468

Subject(s):

Marketing

DDC classification:

658.8 MCC

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.8 MCC (Browse shelf(Opens below))	Available		39002000091158

Browsing Moylish Library shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 MAJ International marketing a strategic approach to world markets Simon Majaro	658.8 MAR Relationship marketing Martin Christopher, Adrian Payne and David Ballantyne	658.8 MAS Mini Cases in Marketing Lester Massingham and Geoff Lancaster	658.8 MCC Essentials of marketing a global-managerial approach E. Jerome McCarthy, William D. Perreault, Jr.	658.8 MCC Applications in basic marketing : clippings from the popular business press /	658.8 MCC Basic Marketing : A Managerial Approach.	658.8 MCL Strategic market management : global perspectives /	Next

Includes bibliographical references (p. 503-528) and indexes.

Powered by Koha