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Fusion : the new way of marketing / David Taylor & David Miles.

By: Contributor(s): Material type: TextTextPublication details: Ecademy Press, 2011.Description: 181 pagesISBN:
  • 9781907722356
Subject(s): DDC classification:
  • 658.84 TAY
Contents:
The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.84 TAY (Browse shelf(Opens below)) 1 Available 30026000071158

Enhanced descriptions from Syndetics:

Fusion is effective business communications in the social media age.Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? Want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book.The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us. Fusion will help you understand this new world order. Topics covered include:- Why you should do business online - The background to the modern media landscape - Use of websites and social media - Establishing your brand online - Networking face-to-face and online - Creating a social media culture - Protecting and managing your brand online - Using AdWords to drive potential customers to your website

The world has changed -- Ensure your website is your marketing strategy -- Social media has a powerful role to play -- Reach a potentially vast audience for virtually no extra cost -- Reduce spending on out-of-date marketing activities -- Define who you are as an organisation -- Crete a comprehensive online marketing strategy -- Make sure your website is up to the job -- Driving traffic to your website with AdWords -- Build your brand through face-to-face marketing -- Create a social media culture -- Next steps.

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