Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA.

By:

Beasley, Michael, 1980-

Material type: Text

TextPublication details: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [2013]Description: xv, 234 pages : illustrations ; 24 cmISBN:

9780124046191
0124046193

Subject(s):

DDC classification:

006.3 BEA

Contents:

pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	006.3 BEA (Browse shelf(Opens below))	1	Available		39002100620716

Enhanced descriptions from Syndetics:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Includes index.

pt. 1. Introduction to web analytics -- pt. 2. Learning about users through web analytics -- pt. 3. Advanced topics.

Table of contents provided by Syndetics

Chapter 1 Introduction
Chapter 2 Analysis Process
Chapter 3 How it Works
Chapter 4 Goals
Chapter 5 Visitor Analysis
Chapter 6 Traffic Analysis
Chapter 7 How People Use Content
Chapter 8 Clickpath Analysis
Chapter 9 Segmentation
Chapter 10 Putting it Together
Chapter 11 Testing
Chapter 12 Measuring Behavior within Pages
Chapter 13 AB Testing
Chapter 14 Profiles
Chapter 15 Culture
Chapter 16 Conclusion

Author notes provided by Syndetics

Michael Beasley is a user experience designer at ITHAKA and has eight years of experience in usability testing, user interface design, and web analytics. Previously, he was the measurement team lead at Pure Visibility, where he fused web analytics with traditional user experience activities to better answer clients' questions about their customers. Mike earned his MSI degree in human-computer interaction at the University of Michigan School of Information and was active for several years on the board of the Michigan chapter of the User Experience Professionals' Association. Mike has written articles for User Experience magazine and has given talks and workshops on web analytics geared toward user experience professionals.

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