Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page, 2012.Description: xiv, 279 pages : illustrations ; 24 cmISBN: - 9780749465629
- 074946562X
- 658.8 BUR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 BUR (Browse shelf(Opens below)) | 1 | Available | 39002100620708 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 BUR (Browse shelf(Opens below)) | 2 | Available | 39002100620690 |
Enhanced descriptions from Syndetics:
The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Includes bibliographical references and index.
Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today\'s marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.