E-commerce 2016 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Material type:
TextPublication details: Upper Saddle River : Pearson, 2017Edition: Twelfth edition, Global editionDescription: 1 volume : illustrations (black and white, and colour) ; 26 cmISBN: - 9781292109961
- 1292109963
- 658.872 LAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 0 | Available | 39002100624684 | ||
| Standard Loan | Moylish Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 39002100624270 | ||
| Standard Loan | Thurles Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 39002100624031 |
Enhanced descriptions from Syndetics:
For undergraduate and graduate courses in business.
Understanding The Vast And Expanding Field of E-Commerce
Laudon's E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.
In the Twelfth Edition , Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Previous edition: 2014.
Includes Internet access.
Includes bibliographical references and index.