One hundred and fifty thoughts about trademarks, symbols, and logotypes. Ken Cato.

By:

Cato, Ken

Material type: Text

TextSeries: Design by thinkingPublication details: Mulgrave : Images Publishing Group Pty 2016.Description: 125 pages: colour illustrations; 24 cmISBN:

9781864706666
186470666X

DDC classification:

658.827 CAT

Summary: Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world\'s most influential symbols, trademarks and logotypes used in the commercial industries today. 150 trademarks, symbols and logotypes from around the world are profiled, giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	658.827 CAT (Browse shelf(Opens below))	1	Available		39002100626440

Enhanced descriptions from Syndetics:

This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. This volume profiles 150 trademarks, symbols and logotypes from around the world giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. SELLING POINTS: * Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential symbols, trademarks and logotypes used in the commercial industries today * This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who has been awarded numerous accolades for his work in brand management and design * As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market * This book is a superb reference title for those in the design industries, advertising, corporate and education fields 200 col.

Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world\'s most influential symbols, trademarks and logotypes used in the commercial industries today. 150 trademarks, symbols and logotypes from around the world are profiled, giving examples in nine categories of origin. Showcased with detailed images and rich, photographic detail, this unique guide illustrates examples from marques based on alphabetical forms, human forms, cultural connections, natural resources, flora and fauna, known forms, built forms, abstract forms and word marks.

Table of contents provided by Syndetics

006 Te Auaha
007 Beijing Abest Investment Company
008 BijaB
Hamilton Laboratories
009 Queensland Marble and Granite Beautyware Bathroom Products
010 PT Trillion Group
Tabaret
Toll Transitions
011 TrilliunWare
012 Satorp
013 Victorian Symphony Orchestra
Musica Viva
BankWest
014 Frecuenoia Latina
Walker Corporation
Seven Network
015 Sevan Network
016 Miles Hyowa
017 Z Energy
018 Agldeas 2008
019 Jobactive
020 Education.au
021 Sydney Breast Cancer Institute
Beyond the Building
Riva Group of Companies
022 USANA Health Sciences
023 USANA CellSentials
USANA InCelligence
024 Guide Dogs Victoria
025 Cathy Freeman Foundation
AJ Park
026 Department of Youth, Sport & Recreation
Diver Valles
Adelaide Festival
027 Treasury Wine Estates
Organ and Tissue Authority
028 Al Centillion
029 The Hellenic Republic
030 Australian Chamber of Commerce and Industry
Australian Centre for American Studies
031 Fundacion Tzedaka
032 Dubai Airport Corporation
033 World Central Airport
World Central Logistics City
034 Skills Active
035 Sahara Kingdom
036 Dusit Inn
Bishops Vineyard
Grand Hyatt Hotel Surabaya
037 New Zealand Flag
038 NIWA
039 Bishops Vineyard
040 ZhiFengTang Health Science & Technology Co
041 Norsewear
Snowy Mountains Hydro Electric Scheme
042 PT Matahari Sakti
043 Institute of Public Relations
SuncorpMetway Croup
044 Powerco
045 Westar
Kinetik Energy
046 UniSuper
Forsyth Barr
Australian Academy of Design
047 SkyWest Airlines
048 Royal Botanic Gardens Victoria
049 Primrose Textiles
050 Royal Botanic Gardens Victoria
051 Ngatarawa Wines
Mycal Bears
La Comer
052 Poppy Industries
Grace Bros
053 The Flower Factory
054 Hyatt Regency Hotel Surubaya
055 Parque Miramar
056 Fat Yak
057 Snapper
Fox Outlet Store
Cable & Telecommunications
058 Greenjay Escape
059 Australian Air Express
Express Post
060 Carlton Draught
Kat Q
Hedgehog Promotions
061 Arnott's Biscuits
062 Great Southern Rail
063 ZhiFengTang Health Science & Technology Co
064 Somewhere Between Paradise and Heaven
065 Pluna Airlines
066 Beau's Personalised Pet Stay
067 Beau's Personalised Pet Stay
068 Ceelong Football Club
Brisbane Lions Football Club
Sydney Swans Football Club
069 Hawthorn Football Club
070 Macquarie
071 Class Earth Gold
072 The Supply Chain
073 The Supply Chain
074 Addit Australia
Toa Payoh Hospital
075 The Hospital of Hope Foundation Timor-Leste
076 SBS Television
077 Dunya TV
078 PT Propan Raya
079 PT Propan Raya
080 Saudi Arabian Monetary Agency
Lend Lease
On the Spot
081 Red Kite
082 Australia's Best Cars
Australia Day Council
083 South Australian Government
084 Screen Sound
085 Melbourne Olympic Bid
086 Barry Plant Real Estate
Metasource
087 Exito
BlueScope Steel
Meadow Lea
088 Huffman's Crafty Sauces
The Wine Society
089 Huffman's Crafty Sauces
090 Victorian Arts Centre
091 ZhiFengTang Health Science & Technology Co
093 Baiyun International Airport
Land Management Corporation
095 Melbourne Sports and Aquatic Centre
Carabal Winery
096 Pidemco
Burswood Resort Hotel
097 Taylor Burrell Barnett
098 Commonwealth Bank
099 Herron Todd White
100 Clearview
101 Energex
102 Espacio
103 Espacio
104 Modoo
105 Melbourne Major Events Corporation
106 Imagistics
107 Infratil
108 Multicultural Arts Victoria
109 Nibras
110 MIMI
111 Dulux Group
112 TangYouCuanJia
113 Agldeas 2012
114 Insurance Australia Group
115 Symbion
116 Victorian Government
117 Victorian Government
118 Highrise Painting and Renovations
Swinburne University of Technology
119 Underground Wines
120 Guests Furniture
121 Elizabeth The Golden Age
Alquema
122 Nihon Sieber Hegner KK
PT Trillion Group
ZAAR
123 Raffles Grill
Heresy
124 City of Onkaparinga
125 Verimas

Author notes provided by Syndetics

Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design. He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. He is a long-standing member of Alliance Graphic Internationale and is a past AGI President (1997-2000). The world's largest student design conference was founded by Ken Cato in 1991; agIdeas International Design Week now attracts annually over 4,500 young designers and over 40 speakers from around the World. Ken is also an acclaimed author and has written numerous books. Major design publications include three editions of First Choice published in 1989, 1996 and 2003. GD 3D - Graphic Design in the Third Dimension, Design for Business, Cato Design+, Design By Thinking, Cato Partners and the recently released Experiences, presenting the company's philosophy and a selection of projects. The publication about Ken, Ken Cato: The Dimensions of Design forms part of the International Graphic Design Series published by Images Publishing, 2002.