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A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015. [Extended Essay]. Eoin McCaffrey.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 44p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Animation and Motion Design 05/16.
Contents:
Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer. [Abstract]
Dissertation note: Thesis submitted for B.A. in Animation and Motion Design 2016
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Animation and Motion Design 05/16. (Browse shelf(Opens below)) 1 Library Use Only 39002100583732

Thesis submitted for B.A. in Animation and Motion Design 2016

Includes bibliographical references

Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer. [Abstract]

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