A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015. [Extended Essay]. Eoin McCaffrey.
Material type: TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 44p. : ill (some col) . ; 30cmSubject(s): DDC classification:- Thesis Animation and Motion Design 05/16.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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2 Hour Loan | LSAD Library Theses Collection | Thesis Animation and Motion Design 05/16. (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100583732 |
Thesis submitted for B.A. in Animation and Motion Design 2016
Includes bibliographical references
Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer. [Abstract]