A discussion of the role of social media in luxury fashion marketing [Extended Essay] / Izabelle Balikoeva.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016Description: 42p. : ill (some col) . : 30cmSubject(s): DDC classification: - Thesis Fashion 01/16
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | LSAD Library Theses Collection | Thesis Fashion 01/16 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100583120 |
Thesis submitted for B.A. (Hons) in Fashion Design 2016
Includes bibliographical References and appendices
This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]