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A discussion of the role of social media in luxury fashion marketing [Extended Essay] / Izabelle Balikoeva.

By: Balikoeva, IzabelleMaterial type: Text

TextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 Description: 42p. : ill (some col) . : 30cmSubject(s): Social media marketing | Burberry -- Marketing | Fashion Marketing | Fashion theses | Extended essays -- Fashion | Theses -- LSAD -- Clare StreetDDC classification: Thesis Fashion 01/16

Contents:

Dissertation note: Thesis submitted for B.A. (Hons) in Fashion Design 2016

List(s) this item appears in: Fashion Theses - LSAD

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	LSAD Library Theses Collection	Thesis Fashion 01/16 (Browse shelf(Opens below))	1	Library Use Only		39002100583120

Thesis submitted for B.A. (Hons) in Fashion Design 2016

Includes bibliographical References and appendices

This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]