A discussion of the role of social media in luxury fashion marketing [Extended Essay] / Izabelle Balikoeva.

By: Balikoeva, IzabelleMaterial type: TextTextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 Description: 42p. : ill (some col) . : 30cmSubject(s): Social media marketing | Burberry -- Marketing | Fashion Marketing | Fashion theses | Extended essays -- Fashion | Theses -- LSAD -- Clare StreetDDC classification: Thesis Fashion 01/16
Dissertation note: Thesis submitted for B.A. (Hons) in Fashion Design 2016
List(s) this item appears in: Fashion Theses - LSAD
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Thesis submitted for B.A. (Hons) in Fashion Design 2016

Includes bibliographical References and appendices

This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]

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