No angel:/ An investigation of the marketing strategies of lingerie companies and how they relate to femininity and feminine ideals. [Extended Essay] / Aoife Eustace Doyle.Material type: TextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 Description: 33p. : ill (some col) . : 30cmSubject(s): Androgynous fashion | Marieyat | Lane Bryant | Victoria's Secret | Femininity | Lingerie -- Social aspects | Fashion theses | Extended essays -- Fashion | Theses -- LSAD -- Clare StreetDDC classification: Thesis Fashion 03/16
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|2 Hour Loan||LSAD Library Theses Collection||Thesis Fashion 03/16 (Browse shelf(Opens below))||1||Library Use Only||39002100583146|
Thesis submitted for B.A. (Hons) in Fashion Design 2016
Includes bibliographical References.
This essay investigates the affect the lingerie industry has on the construction of femininity. It looks closely at the marketing campaigns and work of a selection of contemporary lingerie companies. It uses a theoretical framework of gender theory to analyse these images and designs to explore their impact of the discourse of femininity. [Abstract]