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An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane.

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Material type: Text

TextPublication details: Limerick : Limerick Institute of Technology, 2016.Description: xi, 117 p. : ill. ; 30 cmSubject(s):

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Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 16/03 (Browse shelf(Opens below))	1	Library Use Only		39002100671578

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Previous	Thesis MBS 15/02 Building customer loyalty: best practices of customer relationship management for independent retailers.	Thesis MBS 16/01 A comparative study of pre-entry and graduate students' perception of the LIT brand.	Thesis MBS 16/02 An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland.	Thesis MBS 16/03 An examination of the decision-making process undertaken by female consumers during apparel purchasing.	Thesis MBS 16/04 An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online.	Thesis MBS 16/05 How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world.	Thesis MBS 19/01 Political marketing in social media : how does it affect democracy?	Next

Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).

Includes bibliographical references and appendices (lx-xxiv).