E-commerce 2017 / Kenneth C. Laudon, Carol Guercio Traver.
Material type:
TextPublication details: Upper Saddle River : Pearson, 2017.Edition: Thirteenth edition; Global editionDescription: 1 volume ; 26 cm, 909 pagesISBN: - 9781292211688 (pbk.)
- 658.872 LAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 1 | Available | 39002100629683 | ||
| Standard Loan | Thurles Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 3 | Available | 39002100629840 |
Enhanced descriptions from Syndetics:
Understanding the Vast and Expanding Field of E-commerce
Laudon's E-commerce 2017: Business, Technology, Society emphasises three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.
In the Thirteenth Edition , Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today's tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Includes bibliographical references and index.