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An investigation of the marketing strategies employed by Sustainable Fashion Brands.[Extended Essay]/ Grainne Wilson.

By: Material type: TextTextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2017Description: 36p. : ill (some col) . : 30cmSubject(s): DDC classification:
  • Thesis Fashion 08/17
Contents:
This extended essay examines the strategies used by sustainable fashion design brands to market their product. It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract].
Dissertation note: Thesis submitted for B.A. (Hons) in Fashion Design 2017
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Fashion 08/17 (Browse shelf(Opens below)) 1 Library Use Only 39002100675025

Thesis submitted for B.A. (Hons) in Fashion Design 2017

Includes bibliographical references and appendices.

This extended essay examines the strategies used by sustainable fashion design brands to market their product. It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract].

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