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A discussion of how the brand Tim Hortons has become a national icon of Canda through its association with Canadian Traditions. [Extended Essay]. Lorna Chan.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017Description: 32p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 01/17
Contents:
Tim Hortons is one of Canada's most favoured brands. It has triumphed over its competitors in the fast food restaurant business, becoming a national symbol of Canada. This final project investigates howTim Hortons has drawn upon Canadian traditions to strengthen the appeal of the brand in relation to the Canadian people.[Abstract]
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
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Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 01/17 (Browse shelf(Opens below)) 1 Library Use Only 39002100675033

Thesis submitted for B.A. in Visual Communications 2017

Includes bibliographical references

Tim Hortons is one of Canada's most favoured brands. It has triumphed over its competitors in the fast food restaurant business, becoming a national symbol of Canada. This final project investigates howTim Hortons has drawn upon Canadian traditions to strengthen the appeal of the brand in relation to the Canadian people.[Abstract]

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