Health Food Packaging: Does the packaging and advertising of health food products effect the obesity epidemic in positive or negative ways? . [Extended Essay]. Aimee Lydon.
Material type:
TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017Description: 29p. : ill (some col) . ; 30cmSubject(s): DDC classification: - Thesis Graphics 06/17
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| 2 Hour Loan | LSAD Library Theses Collection | Thesis Graphics 06/17 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100675082 |
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Thesis submitted for B.A. in Visual Communications 2017
Includes bibliographical references
In this extended essay the author explores the world of health food marketing, its effect on consumer's perception of health labelled food and the contribution misleading packaging can make to the current obesity epidemic. This is achieved through analysis of health food packaging and advertising throughout the 20th and 21st century and references several studies centred around the effect of the 'health halo'. [Abstract]