gogogo

A Study of Greenmarketing and Sustainable Practices with a particular Focus on the Innocent Drinks company. [Extended Essay] : Sarah Quinlan.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT; 2017.Description: 36p. : col.ill. : 30cmSubject(s): DDC classification:
  • Thesis Ceramics 04/17
Contents:
With its 'halo' logo and brand name alone, Innocent declares its innocence. With consumer trust at an all time low, honest brands are much-needed in today's marketplace. This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy.
Dissertation note: Thesis submitted for B.A. Hons in Ceramic Design 2017.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Ceramics 04/17 (Browse shelf(Opens below)) 1 Library Use Only 39002100675348

Thesis submitted for B.A. Hons in Ceramic Design 2017.

Includes bibliographical references

With its 'halo' logo and brand name alone, Innocent declares its innocence. With consumer trust at an all time low, honest brands are much-needed in today's marketplace. This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy.

Powered by Koha