The creative economy : [how people make money from ideas] / John Howkins.

By:

Howkins, John, 1945- [author.]

Material type: Text

TextPublication details: London : Penguin Books, 2013.Edition: Second editionDescription: xii, 280 p. ; 20 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780141977034

Subject(s):

DDC classification:

658.4063 HOW 23

LOC classification:

HD53

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	658.4063 HOW (Browse shelf(Opens below))	Available		39002100632109

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Enhanced descriptions from Syndetics:

Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include-
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly- borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.

Originally published: London : Allen Lane, 2001.

Includes bibliographical references (p. 251-257) and index.

Table of contents provided by Syndetics

Preface: Who is Creative, and Why? (p. vii)
1 When Ores Walked Across Oxford Circus (p. 1)
2 The Tripod (p. 11)
3 The First Talent (p. 18)
4 Where Ideas Take Root (p. 31)
5 Managing Ideas (p. 45)
6 Owning Ideas (p. 78)
7 Search, Learn, Mix and Share (p. 125)
8 Heartlands: Art, Design, Media and Innovation (p. 145)
9 Cities: The Spaces In-between (p. 209)
10 My Brain, My Asset (p. 226)
Notes (p. 235)
Bibliography (p. 251)
Acknowledgements (p. 259)
Index (p. 261)

Author notes provided by Syndetics

John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.