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Guerrilla marketing on the Internet the complete guide to making money on-line Jay Conrad Levinson and Charles Rubin

By: Contributor(s): Material type: TextTextPublication details: London Piatkus 1995ISBN:
  • 0749915420
  • 074991517X
Subject(s): DDC classification:
  • 658.872 LEV

Enhanced descriptions from Syndetics:

This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. It teaches how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.

Includes bibliographical references and index

Author notes provided by Syndetics

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

(Bowker Author Biography)

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