Consumer behaviour : a European perspective Michael Solomon, Gary Bamossy, Soren Askegaard

Enhanced descriptions from Syndetics:

Intended for European students, this work presents the issues, illustrative examples, data and research concerning European consumer markets and behaviour, while retaining material from the US and covering the other major global markets. The text utilizes a five-part wheel structure, which moves from the micro- to the macro- level. It expands in focus and coverage from individual consumers and their internal dynamics, through group and household consumption decisions, to larger social structures/sub-cultures, and finally mass cultures consumption activities.

Table of contents provided by Syndetics

• Preface
• Acknowledgements
• Part I Consumers In The Marketplace
• 1 Introduction to Consumer Behaviour
• Part II Consumers As Individuals
• 2 Perception
• 3 Learning and Memory
• 4 Motivation, Values and Involvement
• 5 Attitudes
• 6 Attitude Change and Persuasive Communication
• 7 The Self
• Part III Consumers As Decision-Makers
• 8 Individual Decision-Making
• 9 The Purchase Situation, Post-Purchase Evaluation and Product Disposal
• 10 Group Influence, Opinion Leadership and Diffusion of Innovations
• 11 European Family Structures and Household Decision-Making
• Part IV Consumers and Sub-Cultures
• 12 Income and Social Class
• 13 Age Sub-Cultures
• Part V Consumers and Culture
• 14 Cultural Influences on Consumer Behaviour
• 15 Lifestyles and European Cultures
• 16 Cultural Change Processes
• Glossary of Key Terms
• Author Index
• Product/Company/Name
• Index
• Subject Index