Perception and imaging Richard Zakia

By:

Zakia, Richard D

Contributor(s):

Zakia, Richard. Perception and photography

Material type: Text

TextPublication details: Boston Focal Press c1997Description: xv, 282 p. ill. 26 cmISBN:

0240802012

Subject(s):

DDC classification:

770.11 ZAK

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	770.11 ZAK (Browse shelf(Opens below))	1	Available		39002000152737

Enhanced descriptions from Syndetics:

All those who work with images will find this introduction to the principles of visual perception invaluable. The text covers memory and association: space, time, color, contours, illusions, ambiguity, and personality factors. Dr. Zakia incorporates ideas and principles from a variety of disciplines that are highly relevant to photography and imaging, and shows how they can be applied for greatest artistic effect. The text itself is highly visual with over 250 illustrations from disparate media, including the works of such photographers as Edward Weston, Henri Cartier-Bresson, August Sander, and Barbara Morgan, as well as digital images and popular advertisements. Dr. Zakia demonstrates how the eye organizes information through a wide variety of images including: photographs, paintings, sculptures, moving images, video, animation, digital imaging, computer displays, and multimedia. With an up-to-date discussion of such topics as subliminals and morphics, anyone creating visual images will benefit from this approach to perception. Each chapter concludes with a series of hands-on exercises. Although addressed to photographers and graphic designers, Perception and Imaging is intended for anyone seriously concerned in the shaping or making of visual messages and visual environments. All have a common purpose- visual communication and expression.

Includes bibliographical references (p. 269-272) and index

Table of contents provided by Syndetics

Preface (p. xv)
Acknowledgments (p. xix)
1 Selection (p. 1)
Ganzfeld (p. 2)
Figure-Ground (p. 2)
Figure-Ground Boundary (p. 5)
Graphic Symbols (p. 5)
What's in a Name? (p. 6)
Graininess and Noise (p. 9)
Resolution (p. 9)
Figure-Ground Enhancement (p. 10)
Nonvisual Figure-Ground (p. 11)
Notan (p. 13)
Visual Search (p. 14)
Camouflage (p. 16)
Key Words (p. 20)
Selection Exercises (p. 20)
Notes (p. 25)
2 Gestalt Grouping (p. 27)
Gestalt (p. 28)
Field Theory and Gestalt (p. 28)
Gestalt Laws (p. 29)
Proximity (p. 30)
Similarity (p. 38)
Continuity (p. 47)
Closure (p. 53)
Closure and Nonclosure (p. 54)
Gestalt Critique (p. 58)
Man as Participant (p. 60)
Gestalt Laws as a Means (p. 61)
A Word of Caution (p. 61)
Pragnanz (p. 61)
Seeing (p. 62)
Order and Complexity (p. 64)
Information Theory (p. 65)
Key Words (p. 69)
Gestalt Grouping Exercises (p. 69)
Notes (p. 75)
3 Memory and Association (p. 77)
Short-Term Memory/Long-Term Memory (p. 78)
From STM to LTM (p. 78)
Body as Memory (p. 79)
Mnemonics (p. 79)
Visual Memory/Color Memory (p. 79)
Sequencing (p. 80)
Association (p. 80)
Advertisements (p. 82)
Props (Signifiers) (p. 83)
Colors (p. 84)
Equivalents (p. 85)
Synesthesia (p. 86)
Onomatopoeia (p. 87)
Key Words (p. 88)
Memory and Association Exercises (p. 88)
Notes (p. 91)
4 Space, Time, and Color (p. 93)
Space (p. 94)
Camera as a Space Vehicle (p. 97)
Anisotropicity (p. 98)
Convexity/Concavity (p. 98)
Transparency (p. 99)
Time (Movement) (p. 100)
Implied Motion (p. 100)
Disappearance (p. 101)
Color (p. 102)
Color Notation (p. 102)
Munsell System (p. 103)
Color Ordering Systems (p. 104)
Ostwald System (p. 105)
Pantone (p. 105)
CIE System (p. 106)
CIE Chromaticity Diagram (p. 107)
Luminance (Value or Brightness) (p. 108)
Naming Colors within the CIE Diagram (p. 108)
Color Gamuts (p. 110)
Language Problem (p. 112)
Color Appearance (p. 112)
The Visual Field (p. 113)
Flare Desaturates Colors (p. 113)
Color Test Chart (p. 114)
Color Reproduction (p. 116)
Subtractive Systems (p. 117)
Additive Systems (p. 117)
Color Management (p. 118)
Color Is a Chameleon (p. 119)
Constancy (p. 119)
Metamerism (p. 120)
Defective Color Vision (p. 121)
Simultaneous Contrast and Assimilation (p. 122)
Color Dependency (p. 123)
Phosphors and Pointillism (p. 124)
Color Modality (p. 125)
Complementary Colors (p. 126)
Color Temperature (p. 127)
Color Names (p. 128)
Color and Synesthesia (p. 129)
Synesthesia and Photography (p. 134)
Color Connotations (p. 135)
Color versus Color (p. 138)
Key Words (p. 142)
Space, Time, and Color Exercises (p. 143)
Useful Color Web Pages (p. 148)
Notes (p. 148)
5 Contours (p. 151)
Common Contour (p. 152)
A Frog and a Squirrel (p. 156)
Subjective Contour (p. 158)
Mach Bands (p. 159)
Visual Vibrations (p. 161)
Photographic Edge Effects (p. 162)
Acutance (p. 163)
Development (p. 163)
Key Words (p. 164)
Contour Exercises (p. 165)
Notes (p. 166)
6 Illusion and Ambiguity (p. 169)
Trompe L'Oeil (p. 170)
Space, Time, and Color Illusions (p. 171)
Geometric Illusions (p. 172)
Reversibles (p. 177)
Time (Movement) Illusions (p. 178)
Computer Graphics and Animation (p. 178)
The Pulfrich Effect (p. 179)
The Waterfall Effect (p. 179)
Color Illusions (p. 179)
Size-Distance Trade-Offs (p. 180)
Dutch Cabinets (p. 181)
Size-Size Dependency (p. 181)
Shrinking Size, Increasing Distance (p. 182)
Emmert's Law (p. 183)
Size-Distance Reversal (p. 183)
Ambiguity (p. 183)
Key Words (p. 187)
Illusion and Ambiguity Exercises (p. 188)
Notes (p. 189)
7 The Morphics (p. 191)
Isomorphic (p. 193)
Anthropomorphic (p. 196)
Zoomorphic (p. 196)
Theriomorphic (p. 197)
Mechanomorphic (p. 198)
Anamorphic (p. 199)
Key Words (p. 203)
Morphics Exercises (p. 204)
Notes (p. 205)
8 Personality (p. 207)
Projection, Introjection, and Confluence (p. 208)
Projection (p. 208)
Introjection (p. 210)
Confluence (p. 211)
Personality Types (p. 211)
Right Brain and Left Brain (p. 214)
Personal Space (p. 216)
Children (p. 218)
Field Dependency (p. 219)
Leveling and Sharpening (p. 224)
Key Words (p. 227)
Personality Exercises (p. 228)
Notes (p. 230)
9 Subliminals (p. 233)
The Retina (p. 235)
Embeds (p. 237)
Secondary Images (p. 238)
Faces (p. 240)
Pupillometrics (p. 241)
Archetypes (p. 244)
Kilroy (p. 245)
Key Words (p. 248)
Subliminals Exercises (p. 249)
Notes (p. 254)
10 Critiquing Photographs (p. 257)
Critique as Evaluation (p. 258)
Validity (p. 259)
Variability (p. 259)
Photographers' Comments (p. 260)
Critiquing (p. 261)
Clustering (p. 262)
Relationships (p. 264)
Direction (p. 264)
Nostalgia (p. 265)
Composition (p. 265)
On Location (p. 266)
Semantic Differential (p. 267)
Critique Using Group Dynamics (p. 269)
Critiquing without Words (p. 271)
Semiotics (p. 272)
Saussure and Peirce (p. 273)
Representation (p. 274)
Analyzing an Ad (p. 274)
Designing a Photograph for an Ad (p. 276)
Semiotic Operations (p. 276)
Other Applications (p. 277)
Key Words (p. 279)
Critiquing Photographs Exercises (p. 280)
Notes (p. 282)
11 Rhetoric (p. 283)
Using the Rhetorical Matrix (p. 285)
Where to Begin (p. 286)
Horse and Truck (p. 287)
Intuition First (p. 288)
Addition (p. 289)
Identity (p. 289)
Similarity (p. 289)
Difference (p. 291)
Opposition (p. 294)
False Homology (p. 295)
Suppression (p. 296)
Identity (p. 296)
Similarity (p. 296)
Difference (p. 297)
Opposition (p. 298)
False Homology: Ambiguity (p. 298)
False Homology: Paradox (p. 299)
Substitution (p. 299)
Identity (p. 299)
Similarity (p. 300)
Difference (p. 303)
Opposition (p. 304)
False Homology: Ambiguity (p. 304)
False Homology: Paradox (p. 305)
Exchange (p. 307)
Identity (p. 307)
Similarity (p. 309)
Difference (p. 309)
Opposition (p. 309)
False Homology: Ambiguity (p. 310)
False Homology: Paradox (p. 310)
Words, Sounds, and Rhetoric (p. 311)
Definitions of Rhetorical Terms (p. 313)
Addition (p. 313)
Suppression (p. 313)
Substitution (p. 313)
Exchange (p. 315)
Key Words (p. 316)
Rhetoric Exercises (p. 317)
Notes (p. 325)
Appendix A Additional Concepts (p. 327)
Agnosia, Anima and Animus (p. 328)
Caduceus, Cognitive Dissonace (p. 329)
Colorfulness (p. 329)
Cryptomnesia (p. 330)
Cyclops (p. 330)
Deja vu (p. 330)
Doppelganger (p. 330)
Fibonacci Numbers (p. 331)
Flare Light (p. 331)
Gargoyle (p. 331)
Hypnagogic and Hypnopomic (pre- and post-sleep) (p. 331)
Image Dissection (p. 331)
Jamais vu (p. 332)
Janus (p. 332)
Mandala (p. 333)
Maypole, Metamerism (p. 333)
Negative Hallucination (p. 334)
Pareidolia (p. 334)
Parks Effect (p. 334)
Perceptual Dissonance (p. 335)
Psychogenic Amnesia (p. 335)
Sense of Presence, Sensory Deprivation (p. 336)
Stroop Effect (p. 336)
Synchronism (p. 336)
Synchronicity (p. 336)
The Three Graces, Verbal Imagery (p. 337)
Visual Search (p. 338)
Word Imagery, Concreteness, and Meaningfulness (p. 338)
Zoetrope (p. 339)
Notes (p. 339)

Author notes provided by Syndetics

Richard D. Zakia, Ed.D., Professor Emeritus at Rochester Institute of Technology, has taught in many areas of photography including graphic design and multimedia design. During his 34 years at R.I.T.