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Mini Cases in Marketing Lester Massingham and Geoff Lancaster
Material type:
TextPublication details: Butterworth-Heinemann 1990 ISBN: - 075060171X
- 658.8 MAS
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 MAS (Browse shelf(Opens below)) | Available | 39002000247081 |
Enhanced descriptions from Syndetics:
Introduces CIM students to the mini cases in five papers of the Certificate and Diploma exams. The text provides a structured approach for students tackling mini cases by pinpointing problems followed by the mini cases and their solutions.