Image from Syndetics
Services marketing / Christopher H. Lovelock.
Material type:
TextPublication details: Prentice-Hall International, c1991 London:Edition: Second editionDescription: xvi, 526 pages: 23 cmISBN: - 0138070172
- 9780138070175
- 658.8 LOV
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 LOV (Browse shelf(Opens below)) | Available | 39002100693788 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 (Browse shelf(Opens below)) | Available | 39002000091737 |
Enhanced descriptions from Syndetics:
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.