TY  - BOOK
AU  - Allen,Kathleen R.
TI  - Growing and managing an entrepreneurial business
SN  - 0395906709
U1  - 658.421 ALL 
PY  - 1999///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - New business enterprises
KW  - Management
KW  - Entrepreneurship
KW  - Industrial management
KW  - Business planning
N2  - [TofC cont.] Ethics and social responsibility -- Appendix: Koidra-Tek Asia Business Suite business plan.     This book ... introduce[s] the reader - the up-and-coming entrepreneur - to the latest perspectives on organizational management.... It proposes that to compete and grow in this challenging environment, companies must [put] the customer at the center of the business and integrat[e] total quality.... The concepts present [in this book] of vision, agile webs, core values, virtual organizations, continuous improvement, core competencies, relationship marketing, and mass communication ... are very much a part of business practices today. The key issues in this book revolve around the customer, the product/service, the process, the organization, and leadership, and are considered as interdependent components of an integrated organization. The topics discussed [in this book] have value for small business owners and entrepreneurs alike who need to be proactive and flexible to meet the demands of rapidly changing customer needs in a global marketplace. -Pref
ER  -