Wellington, Patricia.

Kaizen strategies for customer care : how to create a powerful customer-care program-- and make it work / Patricia Wellington. - London ; New York : Financial Times, c1995. - viii, 239 p. : ill. ; 25 cm.

Includes bibliographical references and index.

027361472X


Customer services.
Relationship marketing.
Total quality management.
Industrial management--Japan.
Consumer satisfaction.
Customer loyalty.

658.812 WEL