Cram, Tony. <br/><br/>
Customers that count :  how to build living relationships with your most valuable customers / 
Tony Cram. 
 - London :  Financial Times Prentice Hall,  2001. 
 - viii, 261 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0273654314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations.<br/>Customer loyalty.
<br/><br/><label>Dewey Class. No.: </label>658.812 CRA