TY  - BOOK
AU  - Walker,G.
TI  - Grab their attention!: advertising and promotion on a shoestring budget 
SN  - 1860760864
U1  - 659.1 WAL 
PY  - 1998///
CY  - Dublin
PB  - Oak Tree Press
KW  - Advertising
KW  - Cost effectiveness
KW  - Marketing
KW  - Small business
N1  - Includes index
ER  -