Medcalf, Patricia <br/><br/>
Marketing communications :   an Irish perspective / 
Patricia Medcalf 
 - Dublin :   Gill & Macmillan,   2004. 
 - viii, 406p. :   ill. ;   25cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0717135756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Communication in marketing --Ireland.
<br/><br/><label>Dewey Class. No.: </label>658.8 MED