TY  - BOOK
AU  - Medcalf,Patricia
TI  - Marketing communications : : an Irish perspective 
SN  - 0717135756
U1  - 658.8 MED 
PY  - 2004///
CY  - Dublin : 
PB  - Gill & Macmillan, 
KW  - Communication in marketing
KW  - Ireland
N1  - Includes bibliographical references and index
ER  -