Smith, P. R.  1957- <br/><br/>
Marketing communications :  an integrated approach / 
P R Smith & Jonathan Taylor. 
 - 4th ed. 
 - London ;  Sterling, VA :  Kogan Page,  2004. 
 - xvi, 696 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749442654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI