TY  - BOOK
AU  - Smith,P.R.
AU  - Taylor,Jonathan
TI  - Marketing communications: an integrated approach 
SN  - 0749442654
U1  - 658.802 SMI 
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -