Haugh, Vanessa <br/><br/>
Factors that drive successful business model transformation  in the software industry.  [thesis] / 
Vanessa Haugh 
 - Limerick :  Limerick Institute of Technology,  2018 
 - viii, 173 p. :  ill. ;  30 cm. 
<br/><br/>Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Dissertations, Academic--Moylish--LIT
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Limerick Institute of Technology
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Academic theses
<br/><br/><label>Dewey Class. No.: </label>Thesis MBS 2/2018