McGovern, Fiona <br/><br/>
An exploration into the use of celebrity endorsements and influences in   promoting events through social media.  [thesis] / 
Fiona McGovern 
 - Limerick :  Limerick Institute of Technology,  2019 
 - vii, 61 p. :  ill. ;  30cm. 
<br/><br/>Thesis submitted for B.A. in Business Studies with Event Management (2019). 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish.<br/>Events--Theses.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Limerick Institute of Technology
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Academic theses
<br/><br/><label>Dewey Class. No.: </label>Thesis BA. BUS./E.M. 19/08