Quigley, Laura <br/><br/>
A study into the process of rebranding and the effect that it has on consumer loyalty.  [thesis] / 
Laura Quigley 
 - Limerick :  Limerick Institute of Technology,  2019 
 - viii, 34  pages :  illustrations ;  30 cm. 
<br/><br/>Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019). 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LIT--Moylish<br/>Marketing & Management--theses.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Limerick Institute of Technology
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Academic theses
<br/><br/><label>Dewey Class. No.: </label>Thesis BUS. M & M. 19/13