TY  - BOOK
AU  - Quigley,Laura
TI  - A study into the process of rebranding and the effect that it has on consumer loyalty
U1  - Thesis BUS. M & M. 19/13 
PY  - 2019///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing & Management
KW  - theses
KW  - Limerick Institute of Technology
KW  - Academic theses
N1  - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019); Includes bibliographical references
ER  -